In Designers & Agents New York 21-23 February Reet Aus introduced her 6th mass-produced upcycled clothing collection for women and men.
The collection is made entirely of production leftovers. Most mass-production manufacturers are left with average 18% of pre-consumer textile waste that usually is taken to landfill or burned. Reet Aus has developed an upcycling method that involves complete lifecycle analysis of the garments. The method enables to circulate the leftover materials back to production inside the same factory. Each garment in the collection saves on average 75% water, 88% energy and creates 80% less CO2.
Reet Aus collection's concept aims to provide essential items of clothing that can be worn through different seasons. The looks are clean, simple and designs very wearable. Each collection is updated with few new additional styles that can be matched with the ongoing designs.
Reet Aus has won many local and international awards, the latest being listed as one of the Top 20 Women in Business in Northern Europe by Nordic Business Report (2015).
Aus Design Llc. was awarded as Most Environmentally Friendly Company in Estonia (2013).
Make up: Anu Konze
Models: Ruth Raja, Kaido Kivitoa
Shoes: Kärt Põldmann