Radical Transparency


We make sustainability affordable

We have always prioritised the sustainability of the Planet and Mankind. Our academic background enabled us to study the industry deeply for maximising sustainability and produce only from leftovers. It empowered us to develop the UPMADE® certification.

But this is clearly not enough to change the industry. We’ve been rethinking our business model. This has caused changes. We swiped retailers out from our pipeline. Why? Our products weren’t competitive enough. Despite our customers care about their surroundings, they also prioritise the sustainability of their wallet. Ditching retailers hands the steering wheel back to us – the prices are now up to 50% lower.

Oh, and the new pricing policy isn’t a one-off-marketing-stunt. We don’t do discount campaigns. The new pricing policy is sustainable. But as the leftovers change, so do our collections. Each product is a strictly limited edition. So take your time, but hurry up ;)

Upcycled clothing for downcycled prices, here you go.

Keep it up,
Reet

More about our decision to swipe out retailers and end cross-subsidising