Uudised
Last Thursday, on the Estonian Restoration of Independence day, the President of Estonia Kersti Kaljulaid decided to make a clear statement. This time not only through her speech, but through fashion. Simply by choosing to wear a locally upcycled dress...
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The nature of consumer behavior during and after the crisis determines which products and services will be available in Estonia in the future. But not only that. Consumer choices affect innovation. This applies to fashion and every other industry.
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We’ve been rethinking and evaluating our business model. This has caused changes. We swiped retailers out from our pipeline. Read more why we did it?
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As you all know, our main focus is on upcycling – globally and locally. However, we also recycle on a smaller scale, to help tackle the blight of textile waste in every way possible. Many people don’t know the difference...
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If we continue our current consumption habits, by 2050 we will be consuming as if there were three planets. And what’s more scary is that annual waste generation is projected to increase by 70% by 2050. All of this is...
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