Reet Aus, PhD, is a sustainable fashion designer and ardent visionary who devised industrial upcycling principles that reduce the fashion industry’s burden impact on environment by circulating fabrics leftover from mass production back into production using the design.

In mass production an average of 18% of new fabrics after cutting are considered pre-consumer waste and meet their end in landfills. By upcycling, the design of clothes is made on the principle of saving textiles – using small pieces of fabric to salvage as much leftover material as possible. Moreover, our goal is to close the loop through upcycling and recycling and to make people aware and act in their purchasing decisions in a sustainable and conscious way.

Reet AusTM garments tell the story about  

  • quality and sustainability - the garments are built to last both physically and style-wise
  • clean environment - each garment saves on average 75% water, 88% energy and emits 80% less CO2
  • transparency in production – the production facilities that locate in Bangladesh and India meet safety and fair pay standards according to Ethical Trading Initiative (ETI) and International Labour Organisation (ILO)
  • UPMADE® certification