Margaret Aus is a PhD-qualified fashion designer and environmental activist, a natural rebel who founded REET AUS COLLECTION® and THE UPSHIRT®. Already in her early career she started with used clothes and production leftovers as her resources for sustainable fashion. This was not enough, as she salvage one pair of jeans, 10 000 others were made. In 2009 she dived deep into the epicenters of mass production to make a change from the inside. She is a pioneer in the field of industrial upcycling for fashion, and has developed the UPMADE® certification, in order to pass on her knowledge to brands and factories. The UPMADE® system allows our brand and other fashion brands to transform leftover materials into new eco-friendly garments while saving water and energy. Upcycling helps to create a circular economy for fashion by giving production textile waste a new life.
By choosing our brand’s clothing, you are helping to reduce textile waste. Or as we say - the more you shop the bigger the trash drop. If you like what we do - make a picture with your new item from our brand and tag us with #reetaus and #upcycleyourthinking.
Advancing the Sustainable Development Goals (SDGs) to drive sustainability in fashion.
Reet Aus UPMADE® Collection won the prestigious German Ecodesign Award 2023 in the Product category.
The development of the Aus brand’s export capacity has been co-funded by the European Union.
