Reet Aus is a PhD-qualified fashion designer and environmental activist, a natural rebel who founded REET AUS COLLECTION® and THE UPSHIRT®. She is a pioneer in the field of industrial upcycling for fashion, and has developed the UPMADE® certification, in order to pass on her knowledge to brands and factories.

Reet’s guiding mission in life is to save the fashion industry from itself, and to show that there is a way of ending the throwaway culture that causes so much waste and destruction around the world. Reet is reducing the environmental footprint of the industry she loves. Change is possible - it starts with you.

Here are some of the awards Reet has won:

  • German Ecodesign Award, given for UPMADE®️ Collection in Product category (2023)
  • Tallinn City Award, given for special services rendered to Tallinn, Estonia (2021)
  • One of the Top 20 Responsible Leaders in Northern Europe, as chosen by the Nordic Business Report (2017)
  • Estonian Order of the White Star, class V (2016) One of the Top 20 Women in Business, as chosen the Nordic Business Report (2015) Runner-up at I:COLLECT Award (2015)
  • Runner-up at European Business Awards for the Environment (2014)
  • Woman of the Year (Association of Business and Professional Women Estonia 2014)
  • Notable Young Estonian (Junior Chamber International Estonia 2014) Environmentally Friendly Company (Ministry of the Environment 2013)
  • Entrepreneur of the Year of the Civic Society (Network of Estonian Nonprofit Organisations 2013)