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Local Upcycling – Carpets Made From Post-Consumer Denim

The EU has set a goal to send all textile waste back into Europe-generated circulation by 2025. But how should it be done and what are the potential solutions? Currently, many countries don’t do any form of waste reappropriation. Estonia is a great example of how textile waste goes into landfill or gets burned – both equally bad for the environment. Thus, the second-largest polluter, the fashion industry, is a major waste generator. Just making one product uses a lot of resources, and that’s why a linear or “take-make-dispose” economy is a big burden on our planet. For many years, we at Reet Aus have focused on finding better solutions in product development to make every process in the company...

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Our New Business Model: Radical Transparency

For several months now, we have been rethinking and evaluating our business model. At first, the idea of radical transparency seemed a little scary, but in order to be completely honest and open, we knew we had to take this step. Radical transparency has become particularly important to the fashion industry, and consumers are increasingly concerned about brands' supply chains, fair labour, and taking care of the environment. This desire for information has led to more and more brands sharing all aspects of their operations – from the origins of fabrics to cost breakdowns. We believe that this change has created a stronger trust and credibility both internally and externally. Radical transparency should be the norm, because only then can...

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Reet Aus Goes 100% Circular

Our world is naturally circular. Earth’s ecosystems, when left alone, are self-sustaining. Most living things have a symbiotic relationship with the planet, giving as much as they take. One example of this is photosynthesis, in which plants convert carbon dioxide and water into energy, releasing a waste product that is essential for life on Earth: oxygen. The planet doesn’t need to attend conferences or adopt resolutions on sustainable practices. Perfect resource management happens naturally. However unfortunately, our current economic system is linear, which means we take, make, use, and dispose. Our planet offers finite resources, so this practice is clearly unsustainable. To serve the needs of both people and the planet, our human-created systems need to be aligned with the...

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