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SALES MANAGER WANTED!

We are looking for a highly driven, ambitious and environment motivated individual to join the Reet Aus team in Tallinn, Telliskivi Creative City. PROFILE The role of the sales manager is to make the trade flourish! The sales manager makes sure that the goods arriving from our certified factories are correctly received, the new orders reach the recipients (both private and business customers) & the sales work in a customer-friendly way. The sales manager might sometimes sell the goods themselves, place orders in the online store, track inventory, work on the display of the store but in general, the sales manager is responsible for customer service and has complete freedom to use the help of our shop assistants. RESPONSIBILITY Managing...

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J FOR JEANS. JJ FOR JEANS FROM JAPAN.

Launching the collaboration between Reet AusTM and Japan Blue that has led to jeans upcycled from some of the best denim in the world, designed in Estonia, produced in Japan. Briefly about the product. Straight-cut. Grey. Raw denim. They're robust. Real. True to their origin. Think cowboys in Japanese countryside. Think Land Rover Defender. Think steak, raw and served with pepper and salt. No useless add-ons. Just a perfect pair of jeans, as God (or Reet) intended. SHOP here.

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Theatre sustainability

What many don’t know about Estonians is that we’re theatre people. We’re not kidding –  it’s really hard to find a person in Estonia who hasn’t been to the theatre. And this is supported by statistics – in 2019, 959,6 people per 1000 had been to the theatre. Furthermore, a total of 7047 shows were played, which is approximately 19,3 shows per day. What has theatre to do with fashion, sustainability or Reet? Well, everything! Before beginning her journey with her fashion brand and as a pioneer in industrial upcycling, Reet worked as a costume and set designer for various theatre productions both in Estonia and abroad. She soon acknowledged that theatrical production has a significant ecological footprint that shouldn’t...

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Reet Aus is going labelfree. Or at least as much as possible!

The textile sector produces around 53 million tonnes of clothing fibres each year of which over 97% is virgin feedstock, and more than half of them are plastic-based fibres made of oil (63%). It is estimated that more than USD 500 billion in value is lost every year due to underutilised clothing and a lack of recycling. Clothes are used for only a short time, after which 75 % of them are sent to landfills or incinerated. Only around 13% of the material input is recycled for use by other industries, and that is mainly for use in lower-value applications.  In order to develop a successful circular textile system, there is a need for a coordinated approach at a systemic...

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WEAR WITH CONFIDENCE FOR THE FUTURE!

For years we have been talking about environmental sustainability. Also put a lot of thought into social and economical sustainability. There is one more aspect we would like to introduce to you. It is cultural sustainability. Cultural sustainability refers to tolerant systems that recognise and cultivate diversity. This includes diversity  in the fashion and sustainability discourse to reflect a range of communities, locations and belief systems. It includes the use  of various strategies to preserve cultural heritage, beliefs, practices and histories.  It seeks to safeguard the existence of these communities in ways that honour their integrity. (Fashion Seeds 2020) Estonian cultural history is intertwined with all of our neighbours’. Our new line of shirts is inspired by early revolutionary Russian...

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