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Theatre sustainability

What many don’t know about Estonians is that we’re theatre people. We’re not kidding –  it’s really hard to find a person in Estonia who hasn’t been to the theatre. And this is supported by statistics – in 2019, 959,6 people per 1000 had been to the theatre. Furthermore, a total of 7047 shows were played, which is approximately 19,3 shows per day. What has theatre to do with fashion, sustainability or Reet? Well, everything! Before beginning her journey with her fashion brand and as a pioneer in industrial upcycling, Reet worked as a costume and set designer for various theatre productions both in Estonia and abroad. She soon acknowledged that theatrical production has a significant ecological footprint that shouldn’t...

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Reet Aus is going labelfree. Or at least as much as possible!

The textile sector produces around 53 million tonnes of clothing fibres each year of which over 97% is virgin feedstock, and more than half of them are plastic-based fibres made of oil (63%). It is estimated that more than USD 500 billion in value is lost every year due to underutilised clothing and a lack of recycling. Clothes are used for only a short time, after which 75 % of them are sent to landfills or incinerated. Only around 13% of the material input is recycled for use by other industries, and that is mainly for use in lower-value applications.  In order to develop a successful circular textile system, there is a need for a coordinated approach at a systemic...

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WEAR WITH CONFIDENCE FOR THE FUTURE!

For years we have been talking about environmental sustainability. Also put a lot of thought into social and economical sustainability. There is one more aspect we would like to introduce to you. It is cultural sustainability. Cultural sustainability refers to tolerant systems that recognise and cultivate diversity. This includes diversity  in the fashion and sustainability discourse to reflect a range of communities, locations and belief systems. It includes the use  of various strategies to preserve cultural heritage, beliefs, practices and histories.  It seeks to safeguard the existence of these communities in ways that honour their integrity. (Fashion Seeds 2020) Estonian cultural history is intertwined with all of our neighbours’. Our new line of shirts is inspired by early revolutionary Russian...

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Be a part of the solution, not the problem

Our increased consumption of textiles comes at an environmental cost. This has to change. And we can only do it collectively if each one of us puts in the effort. Up until now, we’ve mostly given consumers the option to buy industrially upcycled shirts as a solution to close the loop. But now we’re ready to officially present a new option, focusing solely on you – the consumer. The new option is called the locally upcycled up-shirt and for our journey, on changing consumption patterns, we’ve partnered up with friends here in Estonia. Read more to find out who they are and how you can be a part of the solution, too. 

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On a Mission to Make Textiles Circular

As you might have noticed, there’s a new section on our website called “Make textiles circular!”. Just like the concept of the circular economy, we’re on a mission to make the textile industry circular. As part of the European Union’s aim of achieving a climate-neutral economy by 2050, the circular economy package that the European Union adopted in 2018 has set out that all member states must collect textile waste separately by 2025. Even if the circular model might seem challenging at first, in comparison to the linear option of produce-consume-disregard, it is the most rewarding and environmentally friendly option. What’s more, it’s not that heavy on your wallet, either! Therefore, together with the European Commission Representative in Estonia, the...

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