summer essentials

Shop to save the planet
Reet Aus sustainable and upcycled underwear

Upcycle your thinking
the future is UPMADE®...

World's first upcycled underwear collection

Shop to save
the planet

Sustainable sweatshirts by Reet Aus


Science based and sustainable clothing line


Less of CO2 generated in comparison with mainstream fashion production


Water saved on averge per garment


Energy saved on averge per garment


Don't take our word for it


Reet Aus is my favourite Estonian disainer. Over the years, the way I dress has been driven more and more by practicality and comfort. /--/. In addition to convenience and practicality, I always think that what I buy has to be of high quality.

Tõnis Niinemets

Estonian actor

Upcycling industrially
Science based and sustainable design clothes since 2011

Fashion business is the world's most contaminating industry, even worse than transportation. The only one who can change this is YOU. Really? Yup. You don’t even need to consume less. No. Actually, a true hero consumes more… of waste. That's what we are here for! So that you could shop our planet waste-less. Isn't it controversial? Be it. We walk our talk. Our method is tested since 2011 by the founding mother of industrial upcycling, PhD Reet Aus. That's what we do. We upcycle industrially. 100%.

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For corporations
Sustainable design for your team

Reet Aus is proudly worn by over 50 organisations that value reducing their environmental impact, saving resources, or who just care and want to be kind to the planet. Custom made and sustainably designed clothes are available for your team.

Documentary “Out of fashion”

Follow designer Reet Aus to the epicenter of mass production - Bangladesh