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J FOR JEANS. JJ FOR JEANS FROM JAPAN.

Launching the collaboration between Reet AusTM and Japan Blue that has led to jeans upcycled from some of the best denim in the world, designed in Estonia, produced in Japan.

Briefly about the product. Straight-cut. Grey. Raw denim. They're robust. Real. True to their origin. Think cowboys in Japanese countryside. Think Land Rover Defender. Think steak, raw and served with pepper and salt. No useless add-ons. Just a perfect pair of jeans, as God (or Reet) intended. SHOP here.

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Theatre sustainability
What many don’t know about Estonians is that we’re theatre people. We’re not kidding –  it’s really hard to find a person in Estonia who hasn’t been to the theatre. And this is supported by statistics – in 2019, 959,6...
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