At Reet Aus, we've always been committed to honesty and transparency in our pricing principles. We believe that our customers deserve to know how much it costs to produce our clothes, and we work hard to keep our prices affordable. That's why we changed our business model a couple of years ago and eliminated most of the resellers from our supply chain, allowing us to maintain affordable prices for our customers.
However, we must address an important topic: price adjustments. Inflation has impacted the manufacturing, labour, transport, administration, and other service providers we work with. While we have tried to delay price adjustments, we need to increase the prices of some of our basic items to maintain quality and service.
To ensure transparency, we want to provide a better understanding of how we calculate our retail prices and share the cost breakdowns with you.
Traditional retailers mark up their products by more than 6x. At Reet Aus, we focus on direct sales and mark up 2.5-3.5x, making the wholesale price our final price. Every product in the Reet Aus collection follows the same pricing principle and here's an example of our product cost breakdown.
While we understand that price adjustments are not ideal, we want to reassure you that the increases will remain between 5-10 €. We are doing our best to keep the prices of our other items stable, but cost prices are not stable, and we are seeing continued increases. Despite this, we remain committed to stabilizing the retail prices and keeping them as consumer-friendly as possible.
Our mission is to solve problems in the textile industry, and we know we cannot do it alone. We appreciate every one of you who believes in us and wants to create a better future with us. We appreciate your continued support and understanding as we navigate these challenging times together.
Thank you for your continuing support and understanding.