Estonian cultural history is intertwined with all of our neighbours’. Our new line of shirts is inspired by early revolutionary Russian art. As well as being one of our founder, Reet’s favourite artistic movements, Russian avant-garde is an essential part of her cultural background.
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Be a part of the solution, not the problem
Our increased consumption of textiles comes at an environmental cost. This has to change. And we can only do it collectively if each one of us puts in the effort. Up until now, we’ve mostly given consumers the option to buy industrially upcycled shirts as a solution to close the loop. But now we’re ready to officially present a new option, focusing solely on you – the consumer. The new option is called the locally upcycled up-shirt and for our journey, on changing consumption patterns, we’ve partnered up with friends here in Estonia. Read more to find out who they are and how you can be a part of the solution, too. 
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On a Mission to Make Textiles Circular
As you might have noticed, there’s a new section on our website called “Make textiles circular!”. Just like the concept of the circular economy, we’re on a mission to make the textile industry circular. As part of the European Union’s...
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